Friday, June 21, 2013

Ducati spreads its South American wings : Next Stop, Argentina

Ducati has been flexing its arms for quite some time in the South America. The latest arm-twisting comes on to the fore as it has signed a new import and distribution agreement for Argentina.
Last October, Ducati established its own Brazilian subsidiary after a fallout with its import partner, Izzo Group. Recently, they unveiled a new showroom in São Paulo, Brazil. In another triumphant note, their assembly plant in Manaus, Brazil, hit full operational capability for handling CKD kits of the Diavel and the Monster 796.

According to, Ducati has entered into an agreement with its new corporate partner Audi. In line with this trade agreement, Volkswagen Group's Argentinian subsidiary Volkswagen Argentina S.A. will take charge of the importing process for Ducati bikes.

Claudio Domenicali, chief executive officer of Ducati Motor Holding S.p.A, was present at the event to comment on the future scheme of things. He emphatically announced that they have stayed true to their promise of making their presence felt in the Brazilian market. At a time when most automakers seem to be going head-over-heels in tapping into India's potential, Ducati is also spending its resources on invading the South American market.

Domenicali also expressed the fact that the strengthening of Ducati's Brazilian operations lends it a solid base for expansion to Argentina and other South American markets.

Cometh September 2013, Volkswagen Argentina S.A. will start importing Ducati motorcycles into Argentina. Unfortunately, we aren't clear about which motorcycles will make the cut for the Argentinian markets.